Ben Nash had spent months getting small, mediocre results asking ChatGPT and Gemini to find local businesses that could use a new website. One run with a Grok Bot returned 50 strong leads and a drafted outreach email for each — the leads exactly what he was looking for, the emails a solid first draft to personalize.
5 steps. Do them in order.
Copy it. Change the names. Keep the job.
Find me local businesses that need a new or better website, and draft outreach for each. I offer web design. 1. Search my target area and business types (I'll give them to you) for businesses whose web presence is weak: no website, an outdated or not-mobile-friendly one, slow, or broken. 2. Qualify each against that — only include real, checkable cases, and note specifically what's wrong with their current site (with the URL you looked at). 3. For each qualified lead, capture: business name, the problem with their current site, and a contact path. 4. Draft a short, specific outreach email for each — reference the actual problem you found, not a generic pitch. Rules: never invent a business, a URL, or a problem you didn't verify — a lead I can't check is worse than no lead. Give me the leads as a list I can scan, with the drafted email under each. I'll personalize and send them myself.
via @bennash · Tweet by @bennash
Same category. Different job.
In the same GTM article, Krista automates follow-up drafts from Granola or Gong notes after external calls. Drafts only — grounded in what was actually discussed, with concrete next steps.
Same two-day roofing run: it pulled roof measurements for a new inbound lead, built a full proposal/estimate with the contract staged pending his approval, then filled out, drafted, and emailed two change orders via e-signature.
Liam gave Grok Bot one job: win back churned customers. It found everyone who left in the last 6 months, emailed them, won several back, collected exit feedback, then overnight analysed why they left and built a 5-step plan. The bot covered its own subscription cost. 3.
Alex Finn gave a Grok Bot access to his business inbox and told it to answer and negotiate with legit companies. Within four hours it researched market rates and closed its first sponsorship deal on its own — turning the inbox he hates reading into revenue.