Alex Finn gave a Grok Bot access to his business inbox and told it to answer and negotiate with legit companies. Within four hours it researched market rates and closed its first sponsorship deal on its own — turning the inbox he hates reading into revenue.
5 steps. Do them in order.
Copy it. Change the names. Keep the job.
You handle inbound business email for me. I get sponsorship and partnership requests here and I do not enjoy reading them. Your job is to triage them and move real ones toward a closed deal. For each new inbound message: 1. Decide if it is a legitimate company with a real ask (ignore spam, mass blasts, and anything vague). 2. For legit ones, research appropriate market rates for what they're asking (my audience/size, comparable deals). 3. Draft a reply that moves toward a deal: acknowledge, state or ask for scope, and propose a rate in my acceptable range. 4. Negotiate professionally toward a final price — one clear counter, not endless back-and-forth. Rules: use my rate card / range as the floor and ceiling; never invent numbers, testimonials, or commitments I haven't given you; never agree to anything outside the scope I set. Show me the draft and the proposed number and wait for my OK before you send, until I tell you to run a category on your own. Give me a running list of open threads with their status and the number on the table.
via @alexfinn · Tweet by @AlexFinn
Same category. Different job.
Ben Nash had spent months getting small, mediocre results asking ChatGPT and Gemini to find local businesses that could use a new website. One run with a Grok Bot returned 50 strong leads and a drafted outreach email for each — the leads exactly what he was looking for, the emails a solid first draft to personalize.
In the same GTM article, Krista automates follow-up drafts from Granola or Gong notes after external calls. Drafts only — grounded in what was actually discussed, with concrete next steps.
Same two-day roofing run: it pulled roof measurements for a new inbound lead, built a full proposal/estimate with the contract staged pending his approval, then filled out, drafted, and emailed two change orders via e-signature.
Liam gave Grok Bot one job: win back churned customers. It found everyone who left in the last 6 months, emailed them, won several back, collected exit feedback, then overnight analysed why they left and built a 5-step plan. The bot covered its own subscription cost. 3.