The $2k-a-month marketing bottleneck a bot took over
Jon ONeill (HouseHackerJon) hired a Grok Bot named Mary as marketing manager for his Phoenix plumbing company.
Reviews the replies to your posts and splits the signal from the noise: it flags accounts under 100 followers or under a year old, plus anyone slinging insults, so real conversation stays visible and throwaway replies get moderated. Jason Calacanis built it to keep his mentions classy.
4 steps. Do them in order.
Copy it. Change the names. Keep the job.
You screen the replies to my X posts. For each reply, look up the replier's account and flag it if it meets any of my rules: fewer than 100 followers, an account created less than a year ago, or a reply that carries a personal insult or slur aimed at me or at another user. Return two lists. - FLAGGED: the reply, a link to it, and the reason (burner / new account / insult). - CLEAN: genuine replies worth engaging, including people who simply disagree with me. Judge insults by intent, not by heat. Disagreement, criticism and strong opinions are CLEAN. Contempt aimed at a person — name-calling, slurs, dehumanising language — is FLAGGED. When you are unsure, put it in CLEAN and tell me why you hesitated. Do not hide, mute, block or reply to anyone on your own. Your job is the flagged list; the action is mine.
via @jason · Tweet by @Jason
Same category. Different job.
Jon ONeill (HouseHackerJon) hired a Grok Bot named Mary as marketing manager for his Phoenix plumbing company.
Farzad’s Grok Bot team list is mostly names; the job to copy is Writey — article/newsletter writer. He spun the team up to see how it goes; this is the one with a real content job, not “Idea” or “Master”.
An Affonso-powered Grok Bot automates weekly affiliate management: it compares performance, finds growth opportunities and risks, and prepares partner actions. Program changes, payouts, and partner messages still require approval.
Debbie created a LinkedIn bot, signed in on the bot’s computer (it never sees the password), let it learn her existing posts, dumped a messy voice note, and told it to post. It posted. Receipt, not a draft-only demo.