# CollegeHustles — Brand Guidelines (short form)

## Positioning
CollegeHustles is where students start earning while they study. Active, not a directory.
Voice: direct, encouraging, specific. Never hype-y, never corporate.

## Logo
- Primary lockup: mark + "Collegehustles" wordmark.
- Mark only: use at 24px and above; keep the 30px-radius square intact.
- Clear space: at least the height of the mark's corner radius on all sides.
- Don't: stretch, recolor the mark outside brand blue, add shadows/outlines,
  place on busy photography, or re-type the wordmark in another typeface.

## Colour
| Token | Hex | Use |
| --- | --- | --- |
| Ink | #161310 | Text, primary buttons |
| Paper | #FDFDFB | Page background |
| Paper Deep | #F5F4F2 | Cards, muted surfaces |
| Brand Blue | #0C72CB | Accent, links, active states |
| Violet | #AE6DEE | Builders, people |
| Tangerine | #FE8C2C | Challenges, urgency |
| Mint | #0BC18D | Startups, growth |
| Muted | #6C6864 | Secondary text |

Accents are supporting colour: keep them under ~10% of any screen.

## Typography
- Display / headings: Bricolage Grotesque, 700, tracking -0.02em.
- Body / UI: DM Sans, 400–600.
- Mono (data, labels): JetBrains Mono.

## Layout
- Max content width 1180px, dense list rows, 1px borders, soft elevation.
- Radius: 0.9rem base. No hard 2px outlines, no tilted elements.

## Files
- collegehustles-logo.svg — horizontal lockup
- collegehustles-mark.svg — square mark
- collegehustles-mark.png / -256.png — raster mark